Being in the business of Identity.

Am I altering your aura, your ideas, your dreams…? ~ Audre Lorde

Throughout this COVID-induced period of stillness and self-reflection, I, like everyone else, have been evaluating my purpose, my role, my work, and the relation of these things to my ‘identity’. As someone who’s been in PR and Marketing for close to a decade, in and around the fashion/beauty/entertainment industries, I’ve fallen in and…

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Samira Amalia Ibrahim

I like big ideas, uncomfortable truths, awkward humor and wine by the bottle.